We are Daniela Grandi and Massimo Mantovani in 2005 began our adventure in CoIdeas where we design and produce display accessories and furnishings to support major brands to develop their business at the point of sale, especially in hair cosmetics!

Today, in addition to historical collaborations, we aim to directly help hairdressers to set up successful salons …

Our training leads us to think of each element as a useful tool for business development within the salon!

Not just furnishings, ESSENTIALS CoIdeas are proposed as useful tools for the development of a successful business!

We employ collaborators trained in different fields: from metal to plexiglass to wood to the world of papers and fabrics, innovative but also traditional technologies, the goal is to find emotionally engaging and effective solutions for our customers!

Massimo Mantovani and the business idea born from a great passion, love for detail and the desire to produce high quality displays, the goal is to be a real partner on the customer’s side for whom we study the best solutions!

Daniela Grandi trained as an architect designer specializing in materials and technologies: “my passion is to transform matter in a conscious way: shapes, colors, lights, materials are the ingredients for an effective result. The project is a wonderful journey that starts from an encounter, becomes an idea and develops until it becomes matter, until it becomes alive in the interaction with people, people are always the protagonists of every process! “

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